As mentioned in a previous post, customers have increasingly more digital lifes, with access to information and technology that allows them to make better decisions and more effective in their daily interactions with companies.
Understanding this new customer and adapt to the new environment is the challenge of most businesses and insurers are no exception.
According to the recent trends report and opportunities in the insurance sector in a changing environment, by Everis, companies achieve customer centricity through digitization, have more opportunities to satisfy more effectively the demand of its customers next generation, based on electronic interactions, new products and improve the management of the customer experience.
From our point of view, there are three aspects of the value chain in which scanning may have a greater impact on insurers. Those who are agile in adopting some of these practices will have a privileged position to face them, reach the customer with differential proposals and be positioned to lead in the efficient management of their business.
Understanding this new customer and adapt to the new environment is the challenge of most businesses and insurers are no exception.
According to the recent trends report and opportunities in the insurance sector in a changing environment, by Everis, companies achieve customer centricity through digitization, have more opportunities to satisfy more effectively the demand of its customers next generation, based on electronic interactions, new products and improve the management of the customer experience.
From our point of view, there are three aspects of the value chain in which scanning may have a greater impact on insurers. Those who are agile in adopting some of these practices will have a privileged position to face them, reach the customer with differential proposals and be positioned to lead in the efficient management of their business.
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